Horescope

The number of requests processed by our counters since the beginning of this year has exceeded 450 million. Taking advantage of such a significant volume of traffic we collected data based on java-script counter and made several conclusions.
The total number of visitors that requested URL with query horescope in a period of time starting January 1st and ending September 20th is 1350
Montly statistic

Google Competitive keywords (broad match) for this keyword are: 9710
Google Competitive keywords surrounded by quotes (exact match) for this keyword are: 14000

The top browsers of the site visitors that requested this keyword
Browsers types

Monitor resolutions of the site visitors that requested this keyword this year
Visits with different resolution

The top operating systems of the site visitors that requested this keyword
Operating systems (OS)

The top search engines that referred visitors for this keyword
Visits from different SE

Following data can and should help you to optimize your pages for this keyword.
You can rely on the visitors characteristics like types of monitors, browsers, operating systems to make a conclusions if you can use the specific techniques on the page or not. For example if the majority of visitors use monitors in 800*600 mode then it is not smart to use pages 1024 pixels wide.
Also you should be careful when you choose the color schema. The statistic about visitors counties can help with that.
The number of visitors with obsolete browsers that do not support modern technologies as Flash and others can help you to make the decision if you want to keep using these technologies or not.